The waste generated by large-scale events and conferences is staggering. And as awareness of these wasteful practices builds, consumers have begun to challenge event and conference planners to change their way of thinking – to choose sustainable options over event activities that require a significant number of resources to be used once and thrown away.
To meet this challenge, it is imperative that event planners consider the environmental impact of each event activity and adopt a comprehensive approach to planning and implementation, advocating for reduced resource use and conservation with vendors, as well as sustainable messaging targeted to event attendees.
Taking an event green can be of great benefit to organizers, but of even greater benefit to the communities that attend and support local events. Green events foster healthy, innovative ideas, encourage educational forums featuring leading speakers in the field, highlight local vendors, and focus on creating new relationships and networks for groundbreaking initiatives.
By partnering with Hondo Green, event planners can realize the benefits of adopting an environmentally responsible approach, including:
• Long-term savings on material costs
• Increased loyalty among sponsors, exhibitors, attendees
• Benefits from an eco-friendly, socially-conscious image
• New revenue streams and sponsorship opportunities
• Increased media coverage and awareness
• Contribution to overall sustainability goals
Under the guidance of Shena Turlington, Hondo Green Event Sustainability Services adhere tightly to BS8901 Standards. As Environmental Director for the Lightning in a Bottle Festival in California, Turlington transformed the event from a Music & Arts Festival to a “Green Event,” doubling attendance annually and publishing a comprehensive Green Report for the event - benchmarking green initiatives and organizing the overall environmental impact of the event into a quantifiable format for review by event management and the general public.
Hondo Green also offers a comprehensive suite of related services – Responsibility Marketing, Environmental Consulting Services and our proprietary, web-based Hondo Green Assessment Tool – to help you demonstrate and promote your commitment to bettering the environment.
At Hondo Green, we are dedicated to helping organizations of all sizes take transparent, measurable, marketable steps to reduce environmental impact.
Sign In
Green Marketing Stats
Take a look at some of these findings that were just released from a global study on consumer response the climate change. The report was conducted by IPSOS over nine countries (US, UK, Germany, France, Spain, Mexico, Brazil, India and China) using over 11,000 online interviews and 18 focus groups.
- 79% of consumers would rather buy from companies doing their best to reduce their impact on the environment - this is most marked in China and Brazil, but least in the UK and US
- 89% of people are likely to buy more green goods in the next 12 months
- 35% are willing to pay a premium for green goods
- 74% of consumers feel they can actively contribute to solving Climate Change - this figure is higher in developing countries, but lower in developed countries
- Only 11% of respondents strongly feel their respective government is doing enough to tackle Climate Change