When making a purchase decision, today’s consumer places a higher importance on green considerations than ever before. Consumers actively seek companies that genuinely and consistently practice environmental stewardship and transparently demonstrate corporate social responsibility. In fact, the 2009 Cone Consumer Environmental Survey reports that 70% of U.S. consumers indicate they are paying attention to corporate environmental stewardship, while an astounding 85% of consumers believe companies should make environmental stewardship an on-going priority.

 

Directly taking credit for verifiable progress toward a greener, more sustainable business opens up a wealth of communications opportunities by building loyalty, respect and confidence among consumers and other important stakeholders. And as more and more companies jump on the environmental bandwagon, it becomes essential that your message, efforts and commitment to bettering the environment stand out from the crowd. Demonstrating real, measurable, transparent corporate social responsibility programs becomes more than the “right thing to do,” it becomes a key point of differentiation from your competition.

 

At Hondo Green, we help our clients rise above the noise by crafting targeted marketing strategies and award-winning creative – designed to reinforce your green reputation among consumers and raise awareness of your genuine commitment to lessen the environmental impact of your business.

 

While keeping customers and stakeholders informed is crucial, equally important is for the internal audience – employees – to understand and engage in a company’s stewardship activities. That’s why Hondo Green specializes in developing and implementing internal communications strategies and initiatives to build awareness, excitement and support among employees, ensuring that your efforts to reduce carbon emissions are supported from top-to-bottom.

 

Hondo Green also offers a comprehensive suite of related services – Environmental Consulting Services, Event Sustainability Planning and our proprietary, web-based Hondo Green Assessment Tool – to help you demonstrate and promote your commitment to bettering the environment.

 

At Hondo Green, we are dedicated to helping organizations of all sizes take transparent, measurable, marketable steps to reduce environmental impact.

Forgot Password?

Forgot your password?

To reset your password, enter your sign-in Email address and retype the characters in the security code below. We will send you an Email with your new password.

Security Code

Green Marketing Stats

Take a look at some of these findings that were just released from a global study on consumer response the climate change. The report was conducted by IPSOS over nine countries (US, UK, Germany, France, Spain, Mexico, Brazil, India and China) using over 11,000 online interviews and 18 focus groups.

  • 79% of consumers would rather buy from companies doing their best to reduce their impact on the environment - this is most marked in China and Brazil, but least in the UK and US
  • 89% of people are likely to buy more green goods in the next 12 months
  • 35% are willing to pay a premium for green goods
  • 74% of consumers feel they can actively contribute to solving Climate Change - this figure is higher in developing countries, but lower in developed countries
  • Only 11% of respondents strongly feel their respective government is doing enough to tackle Climate Change